Volvo Cars UK Online Sales

Type: Case Study

Akeno were invited to join Volvo Cars UK to support the implementation and rollout of their omni-channel sales solution. The omni-channel solution included a comprehensive website to enable a completely online journey, but also the capability for the Customer to interact with their Retailer at any time in their journey.

 The core service requirements were:


Time, resource and budget were limited, so immediate results were required in order to ensure a successful outcome. The project had already been initiated and was underway when the Akeno team were engaged, so it was essential that we quickly got up to speed with the achievements to date, the Supplier relationships, and any other key nuances and details. This was achieved within the first few days on site, and it was then straight into planning and delivering the work streams.

The service requirements were achieved in the following ways:


The online sales capability was released on time and in budget. It was quickly proven to be a success and achieved its first online sale shortly after launch. It has continued to be a positive sales tool for Retailers.

Akeno delivered all agreed outcomes to the Volvo Cars UK Team:

  • A suite of compliant operational processes that clearly defined the customer journey and system interactions.
  • A fully documented user-acceptance testing approach, including standards, templates, blueprints and best practices.
  • A legacy for future projects; process templates, blueprints, best practices, guidance and support.
  • Handover of all processes and documentation to internal Teams to ensure continuity.
  • Embedding the solution; ensuring internal Teams were fully engaged and understood their role in supporting the solution and the Retailers.