Automotive Dealer Group Business Transformation

Type: Case Study

Challenge

The business had embarked on a digital transformation programme with significant investment already made. The digital tools were not making the required business impact and an ROI was not being realised.  

Actions

Started with a rapid discovery to understand the challenges and opportunities. Reviewed digital expenditure and identified over £1.5m of cost savings. The digital team was restructured and new governance implemented to improve the efficiency of the digital tools. At the same time, the business were engaged and actions taken to drive the digital development whilst optimising operational processes.  

Outcome

Significant cost savings, including year on year reductions in licensing and resource. An enhanced digital solution with user sentiment doubling within 6 months. Optimised business processes created an enhanced customer journey with increased sales revenue and profitability.