Volvo Selekt Direct Goes Live!

Volvo Selekt Direct Goes Live! 

Volvo launches the UK's first manufacturer online direct sales platform for used cars, and Akeno are proud to be a supporting Partner.

  • Volvo Cars Selekt Direct is the UK’s first end-to-end online service for buying pre-owned cars direct from the manufacturer
  • Consumer-focused design prioritises ease of use, speed and pricing transparency
  • Service launch provides a blueprint for Volvo’s ambitious digital sales strategy
  • All Volvo electric cars will be sold online, as will Volvo’s entire global new car sales volume by 2030
  • Cars offered through Volvo Cars Selekt Direct are prepared to rigorous standards, with more than 150 individual checks. Customers can exchange their car within 30 days if not completely satisfied with their purchase
  • Volvo’s UK retailer network remains key to its business, continuing to provide all aftersales services

Volvo Car UK has taken a motor industry lead with the launch of the UK’s first online platform for the sale of approved used cars, direct from the manufacturer.

Volvo Cars Selekt Direct allows consumers to search for, select and pay for the premium Volvo Selekt approved used car they want in a full, end-to-end service that is both convenient and secure. Designed for ease, speed and pricing transparency, it can be accessed at any time of day using a computer, tablet or smartphone.

This ground-breaking innovation marks a further step in Volvo’s consumer-focused transition to providing digital access to its products and services, both direct to consumers and via its retailers. The company has announced its intention to sell all its new electric models online and for the majority of its UK retail sales to be online by 2025, while all Volvo’s global new car sales are expected to be through online transactions by 2030.

Kristian Elvefors, Volvo Car UK Managing Director, said: “In designing Volvo Cars Selekt Direct, we have focused firmly on the needs of consumers, personalising the service so it works in the way that’s right for them. That means not just the convenience of direct online access, but also peace of mind that the process is secure, robust and delivers a premium experience that fully reflects the qualities of our brand."

With Volvo Cars Selekt Direct, we are improving our service to consumers and developing a blueprint for our transition to online sales. Strategically, our retail partners will remain central to our business in providing full aftersales support, including servicing, maintenance and repairs.”

Volvo Cars Selekt Direct is live now at

VCUK are such a positive and forward-thinking team, helping to change car sales forever, and we can't wait to work on the next phase of automotive transformation with them.

(Taken from the official press release from Volvo Cars on 7th February 2022)