A New Adventure

As Spring transitioned to Summer, and the UK entered lockdown, four organisations embarked on their own metamorphosis. The result was the birth of Atonic4; an alliance of four industry leading organisations, each with their own strengths and demonstrable successes, but together, forming the ultimate medley of skills, experience and practical industry knowledge.

I'm very proud and excited to announce that Akeno is part of the Atonic4 alliance, along with emva, Stonac and thebigteam.  We will be offering support to any automotive manufacturer that wishes to create or evolve an omni-channel retailing presence.

Jointly, our experience includes customer journey design and realisation, delivery of automotive direct-selling agency-style solutions, creation and management of leading retail ecommerce solutions and, we believe, an unparalleled track record of delivering business critical and transformational programmes and projects for automotive manufacturers.

One of the key reasons I have decided to join the Atonic4 Partnership is the alignment of the four organisations' values. They will underpin everything we will do together. We summarise our values under the following headings:


Much more than working together and working well with our Clients. We are a critical friend, we learn together, and we always ensure a win-win outcome.


For us, it's the old cliché  of 'being like a dog with a bone', but making sure we're 'doing the right thing' and with the 'appropriate rigour' at all times. 


Working in an open and honest way, as you'd expect, but put simply, we don’t believe in hidden agendas. We won’t be shy in telling you about what we can do for you, but equally, we will admit if we can’t. 


We will always hold ourselves accountable to work in the right way; not just because it’s the right thing to do, but because we truly believe in it and wouldn't work in any other way.


Humans crave learning; it's deep rooted in our DNA. From birth, learning defines and shapes us; it makes us who we are. And within Atonic4, curiosity and learning is definitely in our DNA - we love change, we love different challenges and experiences, and we thrive on using these experiences and learnings to make a difference.

We are technology agnostic, we have extensive first hand retailer experience, and will work with the network to embed a win-win solution.  We will also work with all the stakeholders to build  a cohesive team, all working together focused on delivery. Our measure of success is when we can step back and leave the new and improved business as usual to continue.

Importantly though, we do all of this with the backbone of rigour and structure. We truly believe we deliver the best both worlds; agility and pace, with governance and precision.

Our motto is simple; Learn. Adapt. Evolve.

For more information about the Atonic4 Partnership and the Atonic4 Commerce services, take a look at our website;

Atonic4 Commerce logo