Shannon O’Brien

Shannon O’Brien has over 15 years of experience in retail marketing, with extensive B2C and B2B expertise in the automotive sector. She brings a strong track record of helping franchisees maximise performance through strategic thinking and practical process improvement. She holds the Chartered Institute of Marketing’s AI Marketing Specialist Award (Distinction) and is certified as an ISO 42001 Lead Implementer, reflecting her commitment to governance-led and resilient AI adoption.

Her work sits at the intersection of marketing strategy, operational understanding and generative-AI capability. Shannon is known for demystifying AI for businesses by creating jargon-free, actionable training that enables teams to make meaningful progress. She supports organisations through their AI transformation with a pragmatic, governance-first approach that aligns practices with ISO 42001 and prepares them for future demands.

Outside of work, she enjoys spending time with her young family, exploring new destinations on holiday and getting stuck into DIY projects.