Shannon O’Brien

Shannon is an AI consultant and marketing strategist with over 15 years’ experience in retail marketing, predominantly within the automotive sector across both B2C and B2B markets. She holds the Chartered Institute of Marketing’s AI Marketing Specialist Award (Distinction) and, for the last eight years, has worked in a consultative capacity developing strategic plans and process improvements to help franchisees maximise their potential.

Drawing on her blend of marketing acumen, operational insight and AI expertise, Shannon specialises in demystifying AI for businesses and designing jargon‑free training programmes that deliver practical value rather than theory. She helps organisations adopt AI through a governance‑led, safe approach, guiding teams through the transformation journey and aligning her methods with ISO 42001 to future‑proof their operations.

Away from work she enjoys spending time with her young family, going on holidays, and indulging her passion for DIY.