Antony Roberts


As a customer-journey expert, Antony partners with organisations to develop innovative, progressive strategies that transform end-to-end customer experiences. Excelling in customer-centric problem solving, Antony has 23 years experience in designing & delivering transformative technology & business change to help organisations think differently about the age-old customer challenges – fractured customer data ownership models; attracting, nurturing and retaining customers for life; and the evolving nature of the purchase journey. 

Antony has worked across multiple industries in both the private and public sectors, specialising in the automotive industry. Across his career he has been recognised as a thought leader in the digital, customer experience and ecommerce space, receiving awards for best automotive digital experience, International Men's Day – “Role Model of the Year” and was acknowledged by IBM for innovation as part of their New Creator campaign. 

Antony’s style is predicated upon a commitment to integrity and authenticity. He is adept at working with C-suite stakeholders, is an exceptional and impactful communicator and can confidently express an opportunity using data-driven insights. Antony is a progressive leader well-known for inspiring and motivating teams to deliver exceptional results and is a strong advocate for diversity and inclusivity. 

Antony supports organisations to scope, plan and execute major transformation programmes or tackle failing /stalled programmes of change and by thinking about how to prepare the business, its people and its customers, he can support you to land change effectively, and achieve real competitive advantage.